by sisil | 13:37

Guide to Instagram and the Reasons why Businesses Should Use This Social Media Platform for their Marketing Tool Today a lot of people are finding the social media platform Instagram (short for instant camera and telegram) to be a very powerful and effective marketing tools where millions of people see your products or brand and grow a strong following from those who could related to that brand. Instagram works in such a way where users simply take photos or videos using their mobile phones and share them on the site. If you are a business using Instagram, you simply need to post the right images and consumers can see your marketing message without having to do your sales pitch. In other words, posting the right Instagram image would then create an appeal to viewers without selling it to them. And especially these days when most social interaction are infused with visuals like taking photos that you want to share to your friend, or taking selfie’s to inform people where you are. Now we realize the importance of visual content on social networks to help businesses market their products online. It is here where you are using the power of the ‘word of mouth marketing’ and using compelling strategies to use those pictures to visually market your product across the marketing channels that are existing today.
The Art of Mastering Marketing
Here is an example of how Instagram used on your site allows you to connect with customers across multiple channels which will help to increase your cross channel engagement. Let’s say, you display a photo from your Instagram account and post them into your website. So if there is a visitor in your site who is browsing your website, though he may not be your Instagram follower, may be encourage to follow you after seeing your photo gallery where they can click through to see your account, follow you, and reconnect with you later. Some people find you in Instagram and this can lead them later on to your website.
Finding Similarities Between Marketing and Life
This is just an example of how you can cross over a single photo to another channel, and there are a lot of other channels from which you can make these links. Another benefit of using Instagram pictures is that traffic that comes from these photos are super engaged. And because of being a mobile app, Instagram drives more engaged traffic to your website more than any other social channel. And because it is mobile, the chance of interacting with the person who can straightaway give any answer to the question of a viewing buyer, and one who is animatedly viewing a picture is more imminent. And also because it is a mobile app, it is all about original photos and videos created on an impromptu footage.

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